Continental has agreed to sponsor the Tour de France as one of the Tour’s five Main Partners – alongside LCL, E.Leclerc, Krys and Skoda. As a result of the deal, the Continental logo will appear on the arch above the finish line as well as on the “flamme rouge” arch, one kilometre from the finish. As a further benefit of the enhanced visibility, a representative of Continental will present the trophy to the stage winner on the podium.
“Being a Tour de France sponsor makes the perfect match for our products and corporate values,” says Nikolai Setzer, Member of the Executive Board of Continental AG and Head of the Tire division. “After one year as a ‘smaller’ partner and official tyre sponsor, it’s a great pleasure now to play a major role at the most important cycling race in the world. Being a stage-winner partner enables us to create higher visibility for our high-tech tyres that stand not only for road safety but also for a passion to win.”
Christian Prudhomme, Director of the Tour de France, adds: “The joy of winning a stage is a daily emotion on the Tour de France. The rider that lifts his arms at the finish line, whether he is a many-time victor or takes his only career win, surely experiences one of the highlights of his life. Continental associates its image to these thrills, which are also linked to the notion of performance, defended at the highest level by the brand of tyres. The Tour champions, from Brussels to Paris via Saint-Etienne, the Tourmalet or Nîmes, will recognize themselves in this quest for excellence that defines Continental”.
This year, six World Tour teams (Sky, FDJ, Movistar, Bahrain-Merida, Katusha-Alpecin, Sunweb) will be racing on the high-end Competition Pro LTD tyre from Continental, specially designed and hand-made in Korbach, Germany. In addition, drivers of the official vehicles of the Tour de France will get the latest Continental PremiumContact 6, which is manufactured in Sarreguemines, France.
The technology company is also making use of its partnership with the Tour de France to promote its “Vision Zero” strategy, for a world without road fatalities, injuries or accidents. Tour de France fans can find tips on traveling safely to and from the various stages on the Continental website. In addition, the tyre manufacturer will once again be offering free mobile tyre checks for vehicles parked along the route. On the course itself, for the first time ever, dangerous corners will be highlighted for riders and support-vehicle drivers with special warning signs in bright Continental yellow.